EnduraFlood Systems LLC Privacy Policy

Last Updated:    September 21, 2022
 

This Privacy Policy (“Policy”) describes EnduraFlood Systems LLC (“EnduraFlood,” “our,” “we,” or “us”) practices with respect to personal information collected in connection with EnduraFlood’s website located at www.enduraflood.com (the “Website”), which allows users to purchase EnduraFlood products.
 

This Policy applies to all persons who access or use the Website. If you do not agree to the practices described in this Policy, do not access or use the Website.  

 

BY ACCESSING THE WEBSITE YOU HEREBY CONSENT TO THE COLLECTION, USE, DISCLOSURE, AND RETENTION OF INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY, NOW AND AS IT MAY BE AMENDED BY ENDURAFLOOD.
 

We reserve the right to modify this Policy from time to time. In such cases, we will provide notice through the Website and/or other means.

PERSONAL INFORMATION WE COLLECT

WHAT PERSONAL INFORMATION WE COLLECT
As described in more detail below, we may collect the following categories of information about you or your use of the Website: identifiers (such as name and email address); personal information (such as physical address and telephone number); protected classification characteristics (such as your age and gender); commercial information (such as transaction data); internet or other network or device activity (such as browsing history or app usage); geolocation information (e.g., exact location or general location inferred from an IP address); inference data about you; and other information that identifies or can be reasonably associated with you.
The categories of information we collect are: 

• Contact information, including your first and last name, physical address, email address, and phone number.

• Purchase and related transaction information, including billing address, payment method (debit or credit card number), items purchased, order status, and related contact information.

• Preference information, including your preferred products and products that may be of interest. 

• Contact preference information, including your preferred method of receiving marketing communications (email, text, or physical mail).

• Profile and account information, including contact information, purchase information, product, and communication preferences, account credentials, and other information about your profile or account.

• Information you share during communications and interactions with us, which may include the content of email messages, chat sessions, text messages, and phone calls.

• Demographic information, which may include age or birthdate, gender, ZIP code, and other information about you.

• Voice recordings when you contact us and information about your call and that you share when you call us on the phone.

• Location or geolocation information including device ID and device location information (if your device settings permit us to collect this information).

• Device and Internet browsing information, including information about your browsing activity, IP address, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. We may also collect information about when and how you access and use our Website, such as the date and time of your visit or use, the websites visited before and after visiting our Website, how you navigate and what you search for on the Website, the pages visited on the Website, and items you view and interact with.  

• Inferences about or derived from any of the information above that may relate to your preferences or other matters.

 

HOW WE COLLECT PERSONAL INFORMATION

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We collect personal information in various ways, both directly and indirectly. For example, when you send us postal mail, send us email, call us, contact us on our Website, or register an account on our Website, we may collect your information directly from you. We may also collect your personal information indirectly through automated means, for example, when you interact with our Website, we may use technologies to collect information about how you use the Website. We may also receive information about you from third-parties including from our affiliates and subsidiaries, social media platforms, or from our advertising partners. 

 

We collect personal information when you provide it.

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We may collect personal information directly from you or your device as follows:

• When you register for an account, it is necessary for you to provide personal information that includes your name and email address. You may choose to provide us with additional personal information, including physical addresses, phone number, and email address. You will also create a username and password, information that on subsequent visits helps us confirm your identity and makes it easier for you to make purchases on our Website.

• When you interact with us, including when you contact us by phone, text, email, or chat.

• When you sign up to receive emails, including marketing communications.

 

We collect personal information from third-party sources.

 

To better understand your preferences, operate our business, and provide you with services that may be of interest to you, we may receive your personal information from the following third-parties:

• Online social networks if you follow us on social media sites, for example, Facebook, Instagram, Twitter, Pinterest, or Youtube.  We may collect personal information when you communicate with us within the social media sites or use functionalities, plugins, widgets, or tools from social media websites or networks in connection with our Website (e.g., to log into an account, or to share content with your friends and followers on social media) or when you “Share” or “Like” our content. We think it is important to point out that if you make a post on a social media site, such as on Facebook, Instagram, or Youtube, or identify us in your social media feed by tagging us using a hashtag (#) or “at” (@), your personal information and content of our post may be publicly available and is subject to the privacy policies of those social media sites. We recommend you review the privacy policies of any third-party sites you visit to understand the data collection and practices of those third-parties.

• Third-party service providers that support our business, including companies that help with our marketing efforts, analytics providers, advertising networks and cooperatives, third-parties that share information with us about the different devices you use online, and other third-parties that we collaborate or work with.

 

We collect personal information using automated technologies.

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Personal information is also collected through automated technologies and shared with us when you visit our Website, open emails from us, or click on one of our advertisements. 
We may automatically create website log files, which are created when you access our Website. In addition, automated data collection technologies – such as cookies, beacons, tags, software development kits (SDK), and scripts – are used by us to analyze trends, administer the Website, and track movements around the Website. We, and our third-party service providers, also use these technologies to gather demographic information about individuals accessing the Website as individuals and in the aggregate.
A “cookie” is a small text file that is stored on an individual’s computer and downloaded to the computer or mobile device when they visit a website. Cookies then send information back to the originating website on each subsequent visit, or to another website that recognizes that same cookie. We use the following types of cookies: 

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• Essential Cookies are required to make our Website function properly and cannot be turned off in our systems. Depending on how you access the Website, you may not be able to disable these cookies.  However, if you block these cookies, portions of our Website may not function properly.

• Performance and Functional Cookies allow us to count visits and sources of traffic on our Website so we can measure and improve performance and functionality. They help us know which pages of our Website are most and least popular, which features of the Website are used most, and how visitors move around the Website.

• Targeted Advertising Cookies may be set through our Website by our advertising partners. They may be used by advertising companies to build a profile of your interests and show you relevant advertisements on other websites. 

• Social Media Cookies allow you to share information using social media sharing buttons on social networks like Facebook, LinkedIn, Instagram, YouTube, or Twitter. This information may then be used by the social media network to deliver targeted advertising to you.

 

We may combine information collected automatically (as described above) from your interactions with our Website and your activity on third-party sites with other data (including personal information). 
If you wish to opt out of allowing certain cookies, you may do so by changing your browser settings so that cookies from our Website cannot be set.

WHAT WE DO WITH PERSONAL INFORMATION

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We use the information we collect for the following purposes:
 

• to provide our products and services and contract with you, including provision of the Website; 

• to manage our relationship with you, including feedback management;

• to personalize and improve our products and services and your overall customer experience, in particular by improving our existing technologies and developing new products and services; 

• to provide you with general and personalized electronic and non-electronic direct marketing information and support our targeted advertising initiatives concerning our products and services as well as our business partners’ products and services;

• business analytics, including consumer and operations research, to assess the effectiveness of our Website, marketing, and advertising, and to analyze market trends and (future) customer demand;

• to ensure the security of our Website and technology, including the detection, prevention, and investigation of attacks;

• to protect against, identify, and prevent fraud and other crime, claims and other liabilities;

• to protect the rights, safety, health, and security of our employees and to protect our property; 

• to anonymize your information for further internal and external use in a manner that does not identify you;

• to comply with legal obligations; and

• to establish, exercise or defend a legal claim.

 
It is not possible to describe every potential use, disclosure, transmission, access, processing, or storage of information and personal information, and we reserve the right to engage in any other lawful activity with respect to such information and personal information without notice to you.  We may use the information we collect about you in other ways, which we will tell you about at the time we collect it or before we begin using it for those other purposes.
 
We may combine information and personal information you provide with other information about you. We also may use third party service providers or business partners to provide any of the activities that we may provide under this Policy. 
 
Other than as described in this Policy, in general personal information is not shared with third parties for third party commercial purposes, other than to our affiliates and business partners. 

We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

 

Information that does not constitute personal information can be used for any purpose, including the purposes described above and otherwise in this Policy.
 
PERSONAL INFORMATION COLLECTION SUMMARY